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Tech Check
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So that didn't take long.
Earlier today, a Yahoo [YHOO
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] insider told me today would be all about "structure," and that the executives a part of the new structure would leak out eventually.
To heck with those leaks, Yahoo just sent me the entire list.
So here goes, from Yahoo, along with some insider reaction I was able to get, in bold, to the new list:
Tech and Product groups will be combined to create a single organization called Products. Products will be led by Ari Balogh as EVP of Products and CTO, reporting to Carol Bartz, with the goal of enabling extraordinary consumer experiences tied to compelling advertiser and publisher offerings. (From an insider, that's a good move. A good guy, with the right level of experience and understands international marketplaces, and brining it together makes sense. Been tried before, but couldn't be done successfully.) This organization is responsible for the vision, strategy, and quality of every product we create — regardless of region, device format or category.
There are now two regions – North America and International. The regions are responsible for delivering Yahoo!’s products, programming and services to consumers, partners and advertisers in local markets. North America will be led by Hilary Schneider, EVP, North American Region, reporting to Carol Bartz. (A good move as well, makes a lot of sense. And Schneider is very capable.) International’s leader will be hired soon.
Mobile will continue to be a key priority for Yahoo!. Going forward, David Ko will lead the mobile business, strategy and monetization teams for Yahoo! (Head of Global Mobile Business, reporting to Hilary Schneider). (Marco Boerries, who had been running Mobile, is out. I'm told he's a volatile guy, smart, visionary, but can't manage his way out of a paper bag. Good that he's out, I'm told. Ko's unproven, but he's got potential.) All of our product teams will be responsible for incorporating mobile innovations into their products.
A Chief Marketing Officer (CMO) role has been created to oversee our global marketing strategy and provide direction for our marketing function. Today, we named our new CMO, Elisa Steele. Elisa starts on March 23. She will bring together the various marketing teams that have been spread across the company.
A new Customer Advocacy group will help us to better hear the voice of the customer (consumers/advertisers) across the company and incorporate what we hear into all our work throughout Yahoo!. We will hire a new leader for this team.
The newly created Service Engineering & Operations (SE&O) team will be chartered with delivering common technology services at scale, including application management and infrastructure. The team will be led by David Dibble, SVP of SE&O. (A good guy, a relatively new hire.) We’re bringing Service Engineering together as one group because these engineers bring expertise that is best applied horizontally.
Our corporate functions will consist of HR led by David Windley (been around for a long time, not a gregarious people-guy, but very competent and has a direct connection to Microsoft as Steve Ballmer's former HR guy), Legal led by Michael Callahan (no change here), and our CFO is to be hired, with Blake Jorgensen remaining through the transition. Joel Jones will serve as Carol Bartz’s chief of staff. (Lloyd Braun was the first person at Yahoo to hire a "chief of staff," which ruffled some feathers. Part go-fer, part heavy-lifter, after Lloyd, it seemed everyone wanted a "chief," so now Carol has one too.)
This structure is designed to last two to four years; however, we’ll continue to make adjustments as needed. But we expect this core structure will stay in place.
These changes become effective immediately.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes