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Retailer Best Buy, seeking new ways to appeal to cost-conscious shoppers, said Tuesday it is selling refurbished versions of Apple's [APPL
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] iPhone 3G at its stores that are priced about $50 less than new iPhones.
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The electronics chain said the used iPhones, which were returned within 30 days of purchase, are priced at $149 for the model with 8 gigabytes of storage, while the 16-gigabyte version is $249. A two-year service contract with AT&T is required.
New iPhone 3Gs currently sell for $199 and $299 at Best Buy Mobile stores.
"This is focusing on customers' needs, trying to provide as wide a range of products and networks for our consumers," said Scott Moore, vice president of marketing for Best Buy Mobile.
Buyers of first-generation iPhones can also upgrade to the faster refurbished 3G models at Best Buy, he said.
Moore said AT&T, [T
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] the exclusive wireless provider for the iPhone, offers refurbished iPhones online.
The sale of used iPhones comes as Best Buy, [BBY
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] the top consumer electronics chain, seeks ways to fend off increased competition from discounters such as Wal-Mart Stores, which began selling the popular phone late last month.
Wal-Mart [WMT
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] sells a new 8-gigabyte iPhone 3G for $197 and $297 for the 16-gigabyte model. The iPhone is also sold at Apple stores and AT&T stores.
Moore said Best Buy's move was not in response to other retailers' actions.
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