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] is up today. The Walt Disney Company was born 85 years ago when Walter Elias Disney and his brother, Roy, contracted to release a series about a little girl in a cartoon world called Alice Comedies. In 1927, Disney shifted to an all-cartoon series with a main character named Oswald the Lucky Rabbit. When his distributor decided to "eliminate the middle man" and hired away Oswald's animators, Disney learned the valuable lesson of owning the rights to his own content. He developed a new character that he wanted to name Mortimer Mouse, but based on his wife's insistance, he named him Mickey. Mickey Mouse debuted in "Steamboat Willy" on November 18, 1928.
The Disney companies continued to grow and on April 2, 1940, Walt Disney Productions issued its first preferred shares. Since then the company has had some ups and downs, here are some milestones for shares of DIS, based on split-adjusted data for Mickey's second forty years - from 1968 until today.
- April 28, 2000 -- Hits split adjusted high of $43.04
- Biggest one day moves
- October 21, 1987 -- Biggest point gain of $19.10
- October 19, 1987 -- Biggest point loss of -$29.09
- January 10, 2000 -- Biggest percent gain of 4.75%
- November 9, 2000 -- Biggest percent loss of -5.67%
- 1975 -- Best year for DIS, up 140.3%
- 1973 -- Worst year for DIS, down -59.3%
Although up today, Disney is down 36% YTD. By comparison, Disney competitors CBS[CBS
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], Viacom [VIA
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], Newscorp [NWS
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], and Time Warner [TWX
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] are all down nearly 50% or more YTD.
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Data is a real-time snapshot *Data is delayed at least 15 minutes