More Videos
- Ronnie Lott Helping Players Give Back
- What A Super Bowl Can Do For New Orleans
- How Much For A BCS Playoff?
- Athletes: Forget The Branding, Become An Identity Instead
- Lexus Going Ahead On Sports Sponsorships: Buick Cuts Back
- Boston Red Sox Fan Should Take Her Promotion Complaint Home
- Seeing the (Wake) Forest Through the (Cardinal) Trees
- NY Knicks Ticket Discount At Costco: Why It's A Bad Idea
- The BCS Question No One Is Asking
- Economy Putting The "Brakes" On NASCAR
- Cramer: Outrage! Where's the Money?
- Cramer: Sell Block: The Dangers of Master Limited Partnerships
- Mad Money Lightning Round: Fastenal, Teva Pharmaceutical, Activision, Family Dollar and More
- Cramer: What Happened to Natural Gas?
- Cramer's New 'New Deal'
- Berkshire Hathaway Down Almost 50% From All-Time High As Stock Sinks Again
- Your First Move For Friday November 21st
- Web Extra: Fast & Furious Trades For Friday
- Instant Replay – Citigroup
- Singapore in Recession, Economy May Shrink in 2009
- Chinese Fund in Talks for Stake in AIG Unit
- Asia Continues Downward Spiral on Wall Street Blues
- Citigroup May Seek Merger as Stock Plunges Further
- Gap Profit Rises; Retailer Stands by 2008 Forecast
- Dell Profit Falls but Beats Forecasts; Shares Jump
- Where the Layoffs Are—Is Your Firm on the List?
- Paulson Cautions Against Onerous Regulation
- Pros Say: No Market Bottom 'til Valentines Day
Text Size 
As people debate whether Michael Phelps will be a lasting icon, one company says its data shows that Phelps' legacy is bigger than the legacy of New York Yankees shortstop Derek Jeter.
The company, called Legacy Direct (link: www.legacydirectinc.com), has come up with a measurement tool for sponsors that takes what they call six legacy cornerstones, attach a percentage to each and come up with a final score.
Here's was Phelps' Legacy Direct Scorecard as of last Friday:
Athletic Achievement -- 100 percent
Public Exposure -- 92 percent
Philanthropic/Social Impact -- 27 percent
Human Resources -- 36 percent
Business Partnerships -- 87 percent
Sustainability -- 100 percent
The total score for Phelps is 91.93. I don't have the new numbers but the firm's co-founder Kathleen Hessert told me that his score as of Monday was up to 99. That now means his legacy is greater than -- get this -- Peyton Manning's.
Here's the other Legacy Scorecards:
Derek Jeter -- 91.37
Peyton Manning -- 95.13
Michael Phelps -- 99
Michael Jordan -- 115.40
Questions? Comments?
Del.icio.us
Digg It
Data is a real-time snapshot *Data is delayed at least 15 minutes