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Current DateTime: 10:47:40 15 Nov 2009
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Expiration DateTime: 11/15/2009 10:48:12 AM

THE BIG IDEA: VIDEO


Current DateTime: 10:47:40 15 Nov 2009
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    • A Secondary Financial System?  11 Nov 2008

        America speaks out with their solutions to the country's economic crisis and Jeremy from New York offers an unconventional, although historically relevant solution.

    • The Need for Transparency  05 Nov 2008

        Donny Deutsch, Jim Cramer and Dylan Ratigan debate the possibilities for transparency and suggest solutions for the country's struggling housing market and unprecedented government actions.

    • Senator John Kerry  23 Oct 2008

        Donny Deutsch and Larry Kudlow question Senator John Kerry (D-MA) Chairman of the Senate Committee on Small Business and Entrepreneurship, on the state of the economy and the outlook for small businesses.

THE BIG RECAP


Current DateTime: 10:47:41 15 Nov 2009
LinksList Documentid: 25919169
Expiration DateTime: 11/15/2009 10:48:09 AM
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Jun.18
2:54 PM ET
Wednesday, 18 Jun 2008
Hit The Refresh Button: Michele Hoskins

Twenty years ago, Michele Hoskins, a divorced mother of three, was struggling to make ends meet. Her ticket to the American dream turned out to be her great great grandmother's recipe for a delicious syrup. Michele sold her home, her car and jewelry, banking her future on the belief that people would love and buy her grandmother's syrup.



"When I first started, I would make syrup in the basement and I would take it around to retail stores and I would tell the merchant, 'If you sold it, I will come back and invoice you,'" Michele says. "Well, I would go back and buy it myself."

Persistence was a major ingredient to Michele's success—after nine years in business she scored a $3 million contract with Denny's after calling them every single week for two years straight. Michele's Honey Creme Syrup is sold in 10,000 grocery stores bringing in over $8 million a year!

Update on her success since appearing on the Big Idea:

Since appearing on the Big Idea, Michele’s Syrups has grown with the addition of several new product lines, has increased distribution to an additional 2500 stores!

On a more personal level, Michele was diagnosed with Breast Cancer. After a several rounds of treatment, she was given a clean bill of health by her doctor and is now cancer free!

For more information on Michele and her company, visit her website!


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