Skip navigation
NEW! Quotes from the London Stock Exchange and Enhanced Symbol Lookup
» Learn more
American Originals
Carl QuintanillaCarl QuintanillaLevi’s – Sewing A Legend – Black, blue… Skinny… Flared, low and lower.  Sexy, comfortable and versatile – the blue jean is a worldwide $14.6 billion dollar a year industry.  The global obsession was invented more than a century ago by Levi Strauss and Co. – CNBC’s Carl Quintanilla goes behind the scenes for a rare look inside an American Icon.  From the historic wile west, to Hollywood and Madison Avenue, Levi’s story is one of ingenuity, celebrity style and mass marketing.  Share the success, the failures and find out how with new partnerships and lines, Levi’s is on the comeback trail.

THE LEVI'S LEGEND

The Value of Vintage

Are a pair of vintage Levi's hanging in your closet. Old Levi's purchased for just a few dollars, today may be worth more than ten-thousand dollars!

Watch Video: Find Out the Value of Your Vintage Jeans!
Slide Show: Are you sitting on a fortune?



Levi's Jean Tag

The Next Hot Trend

Levi's success is a blend of marketing, design and business savvy. After the companys' $4.1 billion a year sales began to fall, Levi's designers hit the fashion runways with new styles aimed at a new market.

Watch Video: A Trip to a Levi's Store




More Program Extras!

SHOW TIMES

Friday, July 17th  9p | 1a ET
Watch the Promo!


MORE CNBC ORIGINAL PRODUCTIONS


See The Slide ShowThe Value of Vintage - Are You Sitting on a Fortune? - See The Slide Show

Celebrity Slide ShowWho Made Levi's Famous? - Celebrity Slide Show

CONTACT US

levis@cnbc.comContact Us: levis@cnbc.com  



Current DateTime: 01:05:48 11 Jul 2009
LinksList Documentid: 29778429

Current DateTime: 01:05:47 11 Jul 2009
LinksList Documentid: 29778428

Current DateTime: 01:05:47 11 Jul 2009
LinksList Documentid: 29779196

Current DateTime: 07:18:53 11 Jul 2009
LinksList Documentid: 29779197

Current DateTime: 01:05:47 11 Jul 2009
LinksList Documentid: 29779200

Current DateTime: 07:18:53 11 Jul 2009
LinksList Documentid: 29779199

Current DateTime: 01:05:48 11 Jul 2009
LinksList Documentid: 29779198
CNBCCNBC
About CNBC  |  Site Map  |  Privacy Policy  |  Terms of Service  |  Video Reprints  |  Advertise  |  Help  |  Contact
Partners: AOL Money  |  BloggingStocks.com
CNBC is a Division of NBC Universal
  Data is a real-time snapshot *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2009 CNBC, Inc.  All Rights Reserved.
Thomson ReutersThomson Reuters