Analysts expect the game could sell 4.5 to 5 million copies globally on its first day. That would shatter the 3.6 million record currently held by Take Two Interactive Software's "Grand Theft Auto IV" — and it would mean revenues of $270 million to $300 million for Activision.

Best Buy has launched a trial program allowing video gamers to trade in their old titles for store credit.  The big box retailer is the latest in a string of companies that is exploring ways to tap into the growing used game market, which currently is valued at between $2 billion to $3 billion annually.

Netflix Inc. is one of the few companies to prosper during the worst U.S. recession in 70 years, but Netflix CEO Reed Hastings is looking over his shoulder — at Redbox.